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Why should you join?
Learn How to Make Money from Social Media Marketing
It's a time of dramatic changes in the media and marketing business. Always lower marketing effectiveness from traditional marketing practices and advertising models reveal the need for new marketing tactics and strategies as well as a new thinking of efficiency in marketing budget planning.
The Marketing 2.0 Conference brings the intelligence, innovation, and leadership of the Marketing, Media and Internet industry together in one place at one time to learn from best practices and the successful use of Social Media tools like Social Networks, Online and Mobile Marketing, Internet TV and Video as well as Word-of-Mouth Marketing. The Summit is known for its interactive format, stressing interaction and participation on both sides: the speakers and the audience. Through insightful plenary sessions, cut-through-the-hype onstage conversations, and "show me" presentations as well as in-depth workshops, visionaries and executives, experts and researchers from the Marketing and Internet businesses will come together to explore and present their unique insights in how to use the whole new collection of marketing tools and how marketers could benefit from it.
Program March 22th
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Bases we will cover
| Cases und Sneaks from: Ebay, Coca-Cola, Cadillac, Burger King, BMW/Mini, P&G, Nutella, Volvo, MTV, 3M, Sony, Lee, Intel, DaimlerChrysler, Ikea, Nestlé, AskJeeves, Nokia, Ford, Google, Heineken, Volkswagen, Deutsche Telekom Laboratories, CyWorld | ||
| Lots of Networking Opportunities: Small group workshops, the meeting chapel hall, the dinner at night, the lunch breaks and exhibitors kitchen | ||
| What Is Word of Mouth? | Youniversal Pictures and Personal Branding | Implement your very own WOM marketing program |
| Develop viral-ready messages that stay in the brain | Learn how to apply word of mouth as a business model and brand driver | Find out why word of mouth and customer generated media is the wave of the future |
| Open Innovation and Live Research | Track your viral efforts online and old school. | Understand the key factors why consumers share content |
| Practical tips to get you started with your own buzz campaign | State of the Industry in Europe: "Word of Mouth Rising" | Trends that are going to continue to drive the world marketing industry |
| How to convert Brand Communities into Sales Areas of Embedded Brands | Building Brand Communities to Generate Untapped Intelligence | How to take advantage the honest way of consumerism – co-creation as marketing discipline |
